Superbowl Commercials

This years Superbowl was home to some very creative advertising as well as some not so creative advertising. Although a majority of the ads seemed effective, there were a few that were just obnoxious. There also seemed to be a "flashback" theme, where ads either made fun of famous old ads, or used the old ads as a base for new ideas.

The spot that stood out most to me was the one for Doritos. It showed a man walking down the street crunching Doritos and watching as amazing things happened every time he did this. An ATM began shooting out money, and when a police officer came to stop the crowd from taking the money, he crunched again and the police officer turned in to a monkey. Then, the bag runs out of chips and the man is hit by the bus. This ad seemed very effective because it was so far fetched and made a lasting impression in my head.

Another ad that was effective, but obnoxious was the one for Careerbuilder.com. It was very repetitive, but seemed to do the trick because I am still thinking about it. It kept repeating bad (but funny) aspects of a job, adding on another bad thing each time around.

Sadly, it was stated that possibly the ad that drew the most attention or profit was the cash for gold .com ad. The desperate nature of people in the economy are looking for any way to make a quick buck (even though the rate at which they buy gold is horrible!)

The Superbowl will most likely always be the "Superbowl" of advertising as well. It is widely watched and companies are willing to spend top dollar on airtime to show their clever (or not so clever) ad during this time.